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The web site states the following, "If you need a custom alias, you can enter it below." We noticed that the web site also stated " By adding a password, you can restrict the access of statistics." It also said " This can be used to identify URLs on your account. If you have different pages for different countries then it is possible to redirect users to that page using the same URL. Simply choose the country and enter the URL." The header had Obblink as the highest ranking optimized keyword. This keyword is followed by url, Shortener, and Premium which isn't as urgent as Obblink. The other words obblink.com uses is link. is included and might not be seen by search parsers.